FORBES
Choosing between Awara & Birch?
A good, green mattress that’s kind to the earth, and kind to your wallet is hard to come by. Awara does both, as well as being handcrafted for an incredible night’s sleep.
An Amazing Mattress: But at What Cost?
We’re not really sure what you’ll be paying that extra cash for if you buy a Birch mattress instead of an Awara. They’re shouting from the rooftops about their Greenguard Gold certification, the great air quality of the mattress, and natural latex. The truth is, Awara has all of that (and more) for less money. We built a mattress that’s as easy on the wallet as it is on the planet.
*Pricing as of 10/3/2024. See Terms.
Mattress model used for comparison is the Birch Natural Mattress . For full details please see Details Page.
Awara customers are raving: “I’ve been introduced to an entirely new dream world”
Comfort & Premium Materials at a Fair Price
That’s why independent reviewers consistently put Awara on top.
Certifications Are Nice: But They Come At A Price.
Forbes Vetted 2024
Best Mattress For Menopause 2024
SLEEP DOCTOR
Best Mattress For Rental Properties 2024
SLEEP DOCTOR
No 1 Latex Mattress 2024
SLUMBER SEARCH
Best Latex Mattress Of 2024
CNET
Best Innerspring Mattress For Combination Sleepers 2024
COSMOPOLITAN
*Awara has certain affiliate advertising relationships with the above publications. Awara has no editorial influence over such reviews or awards.
What Makes Awara Special?
We wanted to use only the best materials when making our mattresses. We thought about everything. Being conscious of our impact on the environment, finding new ways to give back to the communities and ecosystems we work with, and creating a mattress you can feel good about buying were really important factors in our decision making process. We sought out partnerships that would make a difference.
- The New Zealand farmers who care for the sheep, and spin the breathable wool that’ll help keep you cool.
- The farmers in Sri Lanka who care for the rubber trees used to make the premium Forest Stewardship Council-certified Dunlop latex that provides Awara’s exceptional comfort.
- Trees for the Future, the non-profit that plants 10 trees in Kenya, Senegal, Uganda, or Tanzania for every Awara sold
The quality of these partnerships, and the materials we use to build Awara, gives us the confidence to offer a Forever Warranty on every mattress, a 365-night trial, and to promise you a great night’s sleep at a fair price. Sleep well, knowing you’re doing good for the planet
Awara: Good for you. Good for the environment.
So, what are you getting with Birch?
- Birch uses Talalay latex which isn’t as durable as the Dunlop latex of the Awara, or as environmentally friendly since it requires extra processing. Awara’s Dunlop Latex is great at contouring to your body as you sleep, and also super durable – giving you the same great sleep, night after night. That’s perfect for alleviating tension and giving relief to aching bones.
- They also use a complex zoning system to provide support. But unhappy customers claim their hips and waist stay on top of the mattress while their shoulders and legs sink in. Not exactly cozy conditions for Dreamland Express. The Awara mattress is built with similar hybrid technology – but without zoning. Our individually wrapped coils work together with our latex layer in order to respond to the shape of your body – whether you sleep on your back, side, or stomach, providing the right support and comfort for all.
- Because of how much Awara cares about the planet and sustainability, we’ve made sure that our mattress is Rainforest Alliance certified. Not only do we use organic materials, and source them sustainably, but the Awara mattress directly contributes to protecting forests, improving the livelihoods of farmers and forest communities, promoting their human rights, and helping them mitigate and adapt to the climate crisis. Birch can’t say the same. While their products may also be sustainable and organic, they’re not Rainforest Alliance certified.
The awara Mattress
Plush Euro Top with New Zealand Wool
This plush Euro Top is covered in smooth organic cotton and cozy 100% organic New Zealand wool. So you stay cool and dry as you sleep.
Breathable Natural Dunlop Latex
4 inches of Rainforest Alliance certified natural Dunlop latex contours to your curves and supports pressure points and joints.
Premium Coil Support Core
Individually wrapped 8” coils improve breathability and reduce motion transfer. Even if your partner tosses and turns.
Easy-Move Base with 4 Reinforced Handles
A beautiful cotton blend cover wraps this supportive base. Plus 4 sturdy handles to make any move a breeze.
Birch Mattress
Organic Cotton Cover
Natural materials used to help keep you cool.
Fire Retardant Organic Wool
With Rayon fibres as the fire retardant.
Comfort Layer Birch Wool
Not as plush as Awara’s luxurious Eurotop.
Talaylay Latex
Designed to be responsive to your contours and curves, but it’s more processed than, and isn’t as cool or comforting, as Dunlop Latex
Individually Wrapped Coils
To improve breathability and bounce.
Awara Doesn’t Compromise
365-Night trial | Premium, environmentally conscious materials | Comfort & Support | Needle Tufted by Hand |
We believe you should be able to try your mattress in all seasons. We all sleep differently in a heatwave than in a snowstorm. If at the end of your 365-night trial, you decide Awara isn’t a perfect match, return it with no hassles. We’re always here to help. | Everyone should have access to sustainable options. We’ve chosen sustainable, earth-friendly materials that don’t break the bank: Certified latex, sustainable New Zealand wool, and stainless steel springs. Premium sleep doesn’t compromise on the things that matter. | With a hybrid mattress like Awara, you get all the support of springs with the comfort of latex. The springs provide responsive, dynamic support for your shoulders, back, hips and legs. The comforting, cooling properties of latex relieve pressure points, and conform to your body to give you unparalleled comfort. | Awara mattresses feature our distinctive, soft, needle-tufted rosettes made from our New Zealand wool. By pulling ribbons through the full mattress in up to 36 locations, we bind the layers together — without the use of toxic solvent or water-based adhesives, improving durability and stability. |
Sleep well, knowing you’re doing good for the planet
Awara: Good for you. Good for the environment.
“Something about this mattress has completely changed my sleeping life.”
Awara supports your body, your conscience, and your favorite sleep-style.
Hybrid mattresses are a little different to Memory Foam. They are a little firmer: instead of “sinking in”, you settle down, and the mattress supports every curve.
Hybrid mattresses are a little different to Memory Foam. They are a little firmer: instead of “sinking in”, you settle down, and the mattress supports every curve.
If you sleep on your side...
Awara rating
Excellent
The latex layer removes the pressure from your joints, hugging your hips, knees and shoulders.
If you sleep on your back...
Awara rating
Very good
Awara adjusts to the curve of your lower back, relieving strains.
If you sleep on your stomach...
Awara rating
Excellent
Your chest, stomach and hips get the support they need without “sinking” into the bed.
If you move during the night...
Awara rating
Excellent
The hybrid design isolates movement so you don’t wake yourself up as you shift from pose to pose.
If you’re on the smaller side...
Awara rating
Very Good
The 3-zone coil system evenly distributes your weight and supports your frame.
If you’re on the bigger side...
Awara rating
Excellent
The 3-zone coil system evenly distributes your weight and supports your frame.
If you run hot...
Awara rating
Excellent
The natural materials help the mattress “breathe”, controlling the temperature all night long.
If you run cold...
Awara rating
Good
The natural materials help the mattress “breathe”, controlling the temperature all night long.
If you have back pain...
Awara rating
Excellent
The combination of coils, latex and wool relieves pressure and supports the spine.
If you share your bed...
Awara rating
Excellent
The smart weight distribution means you won’t be disturbed, even when your partner moves.
Awara vs Birch:
Light on the wallet and on the conscience. Choose Awara.
Awara
- $949
- Forever Warranty™
- 365 day trial
- Unbeatable value
- Premium, natural materials Made for comfort and for the planet
- Focuses on the certifications that matte
- Restores the soil, feeds families and renews the planet by planting 10 trees in your name with every mattress
Birch
- $1,499
- 25 years
- 100 Nights
- No community programs
*Pricing as of 10/3/2024. See Terms.
Mattress model used for comparison is the Birch Natural Mattress . For full details please see Details Page.
365-Night Home Trial
You can try Awara risk-free for a
full year.
Forever Warranty™
We guarantee Awara for as long as
you own the mattress.
Free Shipping & Returns
Your Awara mattress will be
delivered free of charge.
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